Your Privacy Matters at b444 — Here Is How We Protect It

1 Who We Are

b444 is an online sports betting and casino platform operated exclusively for players in Bangladesh, accessible at https://b444.ws. We provide a range of gaming services including cricket betting, live dealer casino games, slot games, crash games, and instant-payment banking services integrated with bKash, Nagad, Rocket, and Upay.

For the purposes of this Privacy Policy, b444 acts as the data controller — meaning we determine the purposes and means by which your personal data is processed. Where we engage third-party service providers to process data on our behalf, those parties act as data processors under our instruction and are subject to data processing agreements that restrict how they may use your information.

All privacy-related enquiries, data subject access requests, and consent withdrawal notifications should be directed to our dedicated privacy contact at [email protected], marked clearly with the subject line "Privacy Request".

2 Data We Collect

b444 collects personal data from you through several channels: information you provide directly during registration and account management, data generated automatically through your use of the platform, and in some cases data obtained from third-party verification services. The specific categories of data we collect are set out below.

2.1 Registration & Identity Data

When you create a b444 account, we collect your full legal name, date of birth, Bangladesh mobile phone number, email address, and the username and password you choose for your account. This information is mandatory — we cannot create or maintain an account without it.

2.2 Identity Verification (KYC) Data

To comply with our Know Your Customer (KYC) obligations and to verify that you meet the 21+ age requirement, we may request and collect copies of government-issued identity documents (National ID card, passport, or driving licence), proof of address documents (utility bills or bank statements dated within 90 days), and proof of ownership of payment methods used on the account. These documents are stored securely and accessed only by authorised compliance team members.

2.3 Financial & Transaction Data

b444 records all financial transactions on your account including deposit amounts, withdrawal requests, payment method references (e.g., the last four digits of a card number or the registered bKash number associated with a transaction), transaction timestamps, and betting history. Full card numbers, mobile banking PINs, and OTP codes are never stored by b444 — these are handled exclusively by our certified payment processing partners.

2.4 Technical & Usage Data

When you access the b444 platform, our servers automatically record certain technical information including your IP address, browser type and version, operating system, device type, the pages you visit on b444, the time and duration of your visits, and clickstream data showing how you navigate the platform. This data helps us maintain platform security, diagnose technical issues, and improve user experience.

2.5 Communications Data

If you contact b444's customer support team — whether by email, live chat, or any other channel — we retain records of that correspondence including the content of messages, timestamps, and any resolution actions taken. This data is used to manage your support requests, train our support team, and maintain an audit trail for dispute resolution purposes.

2.6 Responsible Gaming Data

Where you apply responsible gaming tools — such as deposit limits, cooling-off periods, or self-exclusion — b444 records the details of those applications including the type of limit set, the values chosen, and the dates of application and expiry. This data is fundamental to our ability to honour your responsible gaming choices and prevent you from circumventing protections you have applied.

3 How We Use Your Data

The personal data b444 collects is used for the following specific purposes:

• Account creation and management: To register your account, authenticate your login, and manage your account settings and preferences.
• Identity and age verification: To confirm that you are aged 21 or above and that the identity you have provided is genuine, in compliance with our responsible gaming obligations.
• Payment processing: To facilitate deposits and withdrawals via bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, and other supported payment methods, and to maintain accurate financial records.
• Service delivery: To provide access to cricket betting markets, live dealer games, slot games, and all other gaming products available on the b444 platform.
• Customer support: To respond to your support requests, complaints, and enquiries in a timely and accurate manner.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent activity, money laundering, bonus abuse, and other conduct that breaches our Terms & Conditions.
• Responsible gaming compliance: To monitor gaming behaviour for signs of problem gambling and to enforce the responsible gaming tools you have applied to your account.
• Platform improvement: To analyse usage patterns, identify technical issues, and develop and improve the features and performance of the b444 platform.
• Legal compliance: To comply with applicable legal obligations including responding to lawful requests from regulatory and law enforcement authorities.
• Marketing communications (with consent): Where you have given explicit consent, to send you promotional offers, bonus notifications, and platform updates via email or SMS. You may withdraw this consent at any time.

4 Legal Basis for Processing

b444 processes your personal data on one or more of the following legal bases, depending on the specific purpose of processing:

5 Sharing Your Data

b444 does not sell, rent, or commercially trade your personal data. We may share your data with the following categories of third parties solely for the purposes described in this Policy:

5.1 Payment Service Providers

To process deposits and withdrawals, we share necessary transaction data with our payment processing partners including bKash, Nagad, Rocket, Upay, and card payment processors. These providers receive only the minimum data necessary to complete your requested transaction and are bound by their own privacy and security obligations.

5.2 Identity Verification Partners

Where required to complete KYC, b444 may share your identity documents and personal details with certified identity verification service providers. These providers verify the authenticity of your documents and confirm your age and identity on our behalf. They are not permitted to retain or use your documents for any other purpose.

5.3 Game Studio Providers

Third-party game studios — including Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Ezugi, and Spribe — may receive your account reference (typically a non-identifiable player ID) to facilitate your participation in their games. These studios do not receive your full name, contact details, or financial information through the b444 platform.

5.4 Legal and Regulatory Authorities

b444 may be required by law to disclose your personal data to government bodies, law enforcement agencies, or regulatory authorities in response to a lawful request, court order, or legal process. We will notify you of such disclosure where we are legally permitted to do so.

5.5 Business Transfers

In the event that b444 undergoes a merger, acquisition, or sale of all or a substantial portion of its assets, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and the privacy policy applicable to your data following the transfer.

6 Cookies & Tracking

b444 uses cookies and similar tracking technologies to operate and improve the platform. A cookie is a small text file stored on your device when you visit a website. The categories of cookies b444 uses are described below:

• Essential cookies: Required for the platform to function correctly. These include session cookies that keep you logged in during your visit, security tokens that protect your account from cross-site request forgery (CSRF), and cookies that remember your preferred language and currency settings. Essential cookies cannot be disabled without breaking core platform functionality.
• Analytics cookies: Used to understand how players navigate the b444 platform — which pages are visited most frequently, where users encounter errors, and how long sessions typically last. This data is used in aggregated, anonymised form to guide platform development decisions.
• Functional cookies: Store your preferences such as chosen payment method, notification settings, and display preferences to personalise your experience on return visits.
• Marketing cookies (with consent): Where you have consented to receive personalised promotional communications, marketing cookies help us understand which promotions are most relevant to your gaming profile. You may withdraw consent for marketing cookies at any time via your account settings.

You can manage cookie preferences through your browser settings. Note that disabling essential cookies will prevent you from logging in and using core b444 account features. b444 does not currently use third-party advertising networks or social media tracking pixels on its platform.

7 Data Retention

b444 retains your personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, subject to applicable legal retention requirements. The following retention periods apply as a general guide:

Upon expiry of the applicable retention period, your personal data will be securely deleted or anonymised in a manner that prevents re-identification. Where data is anonymised rather than deleted, it may be retained indefinitely for statistical and analytical purposes without further notice.

8 Data Security

b444 applies a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or destruction. Our security practices include:

• 256-bit SSL/TLS encryption for all data in transit between your device and b444 servers.
• AES-256 encryption at rest for stored sensitive data including identity documents and financial records.
• Role-based access controls ensuring that b444 staff can access only the data necessary for their specific role — no single employee has unrestricted access to all player data.
• Multi-factor authentication (MFA) required for all internal systems that store or process player personal data.
• Regular security audits and penetration testing conducted by independent security professionals to identify and remediate vulnerabilities.
• Intrusion detection systems (IDS) that monitor for and alert on anomalous access patterns in real time.
• Secure backup procedures with encrypted off-site storage to ensure data availability in the event of a system failure.

Despite these measures, no internet-based platform can guarantee absolute security. In the unlikely event of a data breach that poses a risk to your rights and freedoms, b444 will notify affected players without undue delay and take all reasonable steps to contain and remediate the breach.

9 Your Rights

As a b444 player, you have the following rights in relation to the personal data we hold about you. To exercise any of these rights, please contact us in writing at [email protected] with the subject line "Data Rights Request". We will acknowledge your request within 5 business days and aim to respond fully within 30 days.

• Right of access: You have the right to request a copy of the personal data b444 holds about you, along with information about how it is used and with whom it is shared.
• Right to rectification: If any personal data b444 holds about you is inaccurate or incomplete, you have the right to request that it be corrected. Minor corrections (such as updating a phone number) can often be made directly in your account settings.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, where you have withdrawn consent, or where you object to processing and there is no overriding legitimate ground. This right is subject to legal retention obligations — for example, financial transaction records must be retained for 7 years regardless of an erasure request.
• Right to restriction of processing: You may request that b444 restricts the processing of your personal data in certain circumstances — for example, while the accuracy of data you have contested is being verified.
• Right to object: You have the right to object to processing based on legitimate interest, including the use of your data for direct marketing purposes. Objections to marketing processing are honoured immediately.
• Right to data portability: Where processing is based on your consent or on the performance of a contract, you may request that we provide your personal data in a structured, commonly used, machine-readable format.
• Right to withdraw consent: Where b444 processes your data based on your consent (e.g., for marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

10 Children & Minors

The b444 platform is strictly restricted to individuals aged 21 years and above. b444 does not knowingly collect personal data from any individual under the age of 21. If b444 discovers or reasonably suspects that a registered account belongs to an individual under 21, the account will be suspended immediately, any pending transactions will be reversed, and the personal data associated with the account will be deleted from our systems within 30 days, subject to any legal retention obligations that may apply.

If you are a parent or guardian and you believe that a minor in your care has created a b444 account, please contact us immediately at [email protected]. We take underage gambling extremely seriously and will act promptly on all reports. We also encourage parents and guardians to make use of widely available parental control software to restrict access to online gambling platforms.

b444 does not use data collected through the platform to direct marketing communications at individuals under 21, and we do not knowingly process the personal data of minors for any purpose.

11 Third-Party Services

The b444 platform integrates with a number of third-party service providers to deliver a complete gaming experience. These include game studios (Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Ezugi, Spribe), payment processors (bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank), and identity verification providers.

Each of these third-party services operates under its own privacy policy and terms of service. b444 is not responsible for the privacy practices of third-party providers. When you interact with a third-party game or payment service through the b444 platform, you may also be subject to that provider's data practices. We encourage you to review the privacy policies of key third-party providers if you have specific concerns about how they handle your data.

b444 does not embed social media tracking pixels, advertising network trackers, or affiliate tracking scripts that transmit your personal data to unrelated third parties as part of the standard platform experience. Any third-party integrations present on the platform are limited to those necessary for core service delivery.

12 Marketing Communications

b444 may send you promotional emails, SMS messages, and in-app notifications about bonuses, new game launches, cricket betting specials, seasonal promotions (such as Eid and Pohela Boishakh offers), and platform updates. We will only send you marketing communications if you have given your explicit consent to receive them, either during the registration process or through your account settings.

You may opt out of marketing communications at any time using any of the following methods:

• Click the "Unsubscribe" link at the bottom of any b444 marketing email.
• Update your notification preferences in the Communications section of your b444 account settings.
• Contact our support team at [email protected] with the subject line "Marketing Opt-Out".

Please allow up to 5 business days for opt-out requests to take full effect across all communication channels. Opting out of marketing communications will not affect transactional messages relating to your account, such as deposit confirmations, withdrawal notifications, and security alerts — these will continue to be sent as they are necessary for account management purposes.

13 Changes to This Policy

b444 reserves the right to update or amend this Privacy Policy at any time. When changes are made, the updated Policy will be published on this page with a revised "Last Updated" date. Where a change is material — meaning it significantly affects how we collect or use your personal data — b444 will provide advance notice of at least 14 days by email to your registered address or via a prominent platform notification, before the change takes effect.

Your continued use of the b444 platform after the effective date of any amendment to this Privacy Policy constitutes your acceptance of the updated terms. If you do not accept the revised Policy, you must stop using the platform and may request account closure in accordance with the b444 Terms & Conditions. We recommend reviewing this page periodically to stay informed of any changes to our privacy practices.

14 Contact & Data Requests

For any privacy-related enquiries, data subject access requests, consent withdrawal notifications, or concerns about how b444 handles your personal data, please contact us using the following details:

• Email: [email protected]
• Subject line for data requests: "Privacy Request" or "Data Rights Request"
• Response time: Acknowledgement within 5 business days; full response within 30 days
• Support hours: 24 hours a day, 7 days a week (Bangladesh Standard Time, UTC+6)

b444 does not provide a telephone privacy hotline. All formal privacy requests and data-related communications must be submitted in writing via the email address above to ensure a documented audit trail.